Aspen Snowmass
One of the most well-known ski resorts in Colorado, Aspen Snowmass spans four mountains with some of the best terrain, upscale amenities, and a rich history of winter sports. This resort offers a range of challenging slopes, while also bringing experiences that are fun for families, earning its reputation by bringing adventure with a refined approach.
More Than A Mountain
Methodology
Aspen Snowmass brings a rich history of premium experiences. The challenge was to create a promotion that communicates luxury and excitement.
Ski posters are designed to be short while often falling into two extreme categories: vintage charm or sleek luxury. While rarely finding promotions using both, I used this to find a balance for a place with such a range of history and luxury lifestyles. Combining the nostalgic elements with clean typography and layouts, every choice considered the slopes while maintaining the Aspen Snowmass timeless image.
